![]() ![]() In a world where news feeds and social media broadcast what friends are experiencing, the fear of missing out propels millennials to show up, share and engage: a driving force behind the experience economy. Nearly 70% of millennials report experiencing FOMO, and 60% report making purchases because of it.Īs Eventbrite reports, “For millennials, FOMO is not just a cultural phenomenon, it’s an epidemic. Secure your evergreen environment with the most advanced technology. Email countdown timers are technically animated GIFs which count down to a specific time in the future: The animated GIF can easily be imported into an email via the content studio of SAP Marketing Cloud. There’s a reason marketers try to build a fear of missing out within their campaigns: it works, especially among digitally-connected consumers and younger generations. No problem, you are covered with unlimited countdown timers. Act today! Download now! Register before it’s too late! Order before we’re sold out! As marketers have come under more and more pressure to drive immediate contributions to the bottom line, they’ve needed to find new ways to generate quick conversions.įrom broadcast commercials to direct mail, display ads to Facebook posts, marketers’ messages are often jam-packed with urgency. The inclusion of urgency in marketing is a time-honored art that has evolved into a sophisticated science. Read fast, this blog will self destruct in 10…9…8… The Power of FOMO Customize them down to the smallest detail and get started on your. ![]() It can complement any campaign, target any audience, and support any part of the customer journey.īut email has traditionally had one key shortcoming, at least compared to other marketing channels and tools: it’s not great for creating urgency or building immediate anticipation.įortunately one simple tactic, embedding a countdown timer in email, can mitigate that weakness and create the compelling ‘fear of missing out’ feeling that marketers love so much. Explore our Countdown timer email templates to find just the right look for you. One of the beautiful things about email is how versatile of a tool it is for marketers.
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